Daniil Ivashchenko is a Senior Product Designer focused on design systems and complex B2B platforms. Based in North Carolina, USA. I focus on transforming fragmented, domain-heavy products into clear, structured, and intuitive systems — working closely with engineering and stakeholders to ensure long-term consistency and delivery precision.
Time Bucket
Finfare Core Banking App
Parts Merchant App
Merchant Mobile App
Finfare Expense Management App
MoonNFT Marketplace
Product design with intention, user-centricity, and scalability in mind
Product design with intention, user-centricity, and scalability in mind
Product design with intention, user-centricity, and scalability in mind
Work history
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The only requirement is awesomeness - at the idea, redesign, or reinvention stage
The only requirement is awesomeness - at the idea, redesign, or reinvention stage
The only requirement is awesomeness - at the idea, redesign, or reinvention stage
The only requirement is awesomeness - at the idea, redesign, or reinvention stage
The only requirement is awesomeness - at the idea, redesign, or reinvention stage
Great design combined with a solid idea is a winning recipe for creating truly exceptional products. The first piece of the puzzle is function - serving a purpose and solving a problem in a clever way. This means guiding the user, surfacing complexity only when necessary, combining insights with a strong opinion, and building systems that support and do not restrain scalability.
The second part is all about emotional resonance - turning a product from something they use into something they love. This creates trust, loyalty, and an emotional connection that forms a true Moat. In practice, this means delightful microinteractions, visual details, personalized onboardings, positive reinforcement and storytelling.
